DRIVEN BY DEMAND
by Peggy Packer
Look to every corner of the fresh produce industry, and you will see that people are always the driving force. From growers to buyers, marketers, solutions providers, and everyone in between, human connection and interaction are the most central aspects of day-to-day life in fresh produce.
As the demands of fresh evolve, so too do the expectations and responsibilities that make up this sector. One company continuously keeping its finger on the pulse of industry evolution and the shifting demands of the produce-sphere is Allen Lund Company (ALC), which has strategically advanced its operations with the development of ALC India.
“Technology seldom leads the transformation,” explains Chetan Tandon, Chief Information Officer, when discussing the influence of customer needs on ALC’s solution development. “Our branch offices, sales teams, and shippers are at the forefront. They share their industry insights and requirements, while technology serves as an enabler to meet those needs.”
This expansion into India reflects ALC’s increasing prowess in transportation and logistics. As it has expanded its shipper partnerships and freight operations, the industry ally has strategically leveraged technology to enhance customer service delivery.
“When engaging with leading shippers today, they expect more than just freight brokerage services,” Chetan continues. “They seek a strategic technology partner. Presenting ourselves as a comprehensive brokerage—capable of both transporting freight and offering advanced technological solutions—strengthens our collaborations. Many of our top shippers also serve as technology partners, fostering vertical integration that has contributed to mutual growth and reinforced our relationships.”
The evolution of AlchemyTMS, ALC’s proprietary transportation management system, along with other tailored solutions, highlighted the necessity for enhanced customer service, resulting in the establishment of two ALC divisions in India. Keeping its customers top of mind, the ALC India operation optimizes cutting-edge technology to advance the company’s customer service capabilities.
“Our primary objective was to improve customer service through technology, leading to the creation of a 24/7 operational capability for both shippers and carriers. To achieve this, we established two divisions in India: one dedicated to software development and another to shipper and carrier support. Today, ALC India comprises 90 employees,” says Chetan. “Providing offshore support is especially beneficial for shippers who require early morning assistance, ensuring seamless continuity for our U.S.-based software division and clientele.”